![]() The company also takes care of its perishable products by keeping it in clod storages. The second competency of Hershey is the quality of the product. It is hugely popular because of its chocolate bars, particularly the S'more. The core competencies of Hershey’s lie in the fact that the company is a well-known organization in the chocolate and confectionery industry. ![]() They should be valuable to the customer, the competencies need to be unique, the competencies should be durable and difficult to imitate and the competencies need to be developed in a way that they cannot be substituted by any other means. Core Competencies and Unique Resources - The core competencies should possess four traits. The internal analysis of a company provides information about its core competencies, as well as functional analysis in order to establish the firm’s core competencies, Porter’s value chain model can be used. It is especially known for its milk bar chocolates, chocolate bars, candies and baking products.Īpart from its chocolate products, the company is also well known for its philanthropic activities. ![]() Hershey in the year 1894 and was named the Hershey Chocolate Company that was also a subsidiary unit of the Lancaster Caramel Company. It is headquartered in Hershey, Pennsylvania. This research will begin with the statement that Hershey Company that was known as the Hershey Foods Corporation until April 2005 and is commonly known as Hershey’s now is the largest manufacturer of chocolate operating from North America. ![]()
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